In our experience, resourcing a social media campaign internally or outsourcing to a digital agency is not practical for most small businesses who are, at the very least, sceptical or do not have the time nor the budget to invest in something that doesn’t provide any specific or measureable return on investment Continue reading “Using Facebook for Customer Service” »
Customer Service
Using Facebook for Customer Service
To ISO or not to ISO – that is the question…
In a former life, my husband ran a catering company and the big drive was for ISO 9000 accreditation. Now of course 9002 has been here for some time, but I wonder if the same challenges have followed it? Continue reading “To ISO or not to ISO – that is the question…” »
Summary – The Directors Dashboard (Part 5)
I really do hope you find something helpful or of interest to you in my little dashboard series. Oh and if you do, please drop me a line, I would love to hear from you. I’ve certainly enjoyed writing them. In this latest one I’ll just say that you should now have a copy of those about which I’ve been more expansive; Continue reading “Summary – The Directors Dashboard (Part 5)” »
Client Issues Report – The Directors Dashboard (Part 4)
Perhaps most appropriate for the service industry, a report that I created and used to ask for was the ‘Client Issues Report’ (CIR). Basically the CIR listed each Account Manager’s clients in order of significance to the business – most profitable perhaps would be an obvious criteria, but it depends on you. Continue reading “Client Issues Report – The Directors Dashboard (Part 4)” »
Keeping control with minimum interference – The Directors Dashboard (Part Two)
In Part One of my blog on the Directors Dashboard I listed a number of business areas that one would expect to keep close tabs on and I’ve been asked to expand on one report which was the Client Visitation form. Now of course this won’t suit every company and is probably more suited to service type businesses Continue reading “Keeping control with minimum interference – The Directors Dashboard (Part Two)” »
Keeping control with minimum interference – The Directors Dashboard (Part One)
One single monthly report, the panacea of every director! Well perhaps not quite, but keeping a handle on what’s going on and (I for one, think critically) ensuring what you NEED to happen, happens!
Forgive me before I progress because Continue reading “Keeping control with minimum interference – The Directors Dashboard (Part One)” »
The challenge of selling your product or service
The biggest challenge facing virtually all businesses is selling. Any enterprise rises or falls on the strength of its ability to sell their product or service. If sales are high, it thrives. If they’re low, it’s just a matter of time before it fails Continue reading “The challenge of selling your product or service” »
