Marketing & Advertising Companies

What is Direct Marketing? Direct marketing is the anti-thesis to generic banner advertising. Instead of randomly displaying a non-specific ad and praying for a high click through rate, direct marketing enables you to target customers with tailor made offers suitable to their individual interests, income and circumstances.

How does it work? The first step is to begin collating data from both your customers and potential customers. This may seem like a mammoth task but often this information is already at hand and simply needs to be extracted and combined from various sources. You can then use this data to personalise offers to customers and clients, increase conversion rates and see great improvements on your return on investment (ROI). A specialist direct marketing agency can help with the data extraction process, making your data both usable and valuable.

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Benefits of SMS Marketing:

For those customers who have registered or subscribed to receive your company information and offers, SMS marketing is a relatively cost effective way of keeping your customers attention, retaining customer loyalty, and increasing sales.

Sending your special offers or vouchers which customers can then redeem just by showing their text message and code are great ways of keeping your customers engaged, getting those sales and keeping them interested. Informing your customers of special closed sale invitations prior to your full public sale or one-day only sales is great for customer loyalty and developing a feeling of exclusivity. Conversions are higher as they are likely to have purchased your products before and by subscribing they have already indicating that they are interested.

SMS messaging is also great for customer service. A hairdresser or dentist can remind a client that they are due for their next appointment or an urgent change of appointment. A retailer can text that a product is ready to be picked up in store or provide a delivery date and time slot.

A popular promotion and one of the first of its kind, with all other Telecoms Companies following suit in one way or another is "Orange Wednesdays" by texting film to 241. Present the code and the customer gets a free Vue cinema ticket as well as a buy one get one free at Pizza Express - Working in partnership with other companies and offering deals can help build brand and retain customers for the companies.