Given the ongoing meteoric rise of social media, which includes video of course, you just can’t be too careful!
I read recently in the Times (in Costas if you must ask, a popular haunt of mine where I spend far too much time and money, but where Continue reading “So How Good is Social Media & Reputation Management?” »
In woodwork you’re told to measure twice and cut once – for social media there should be a similar rule, such as “plan once and test offline ad nausea” Continue reading “Think before you tweet!” »
Whilst a fantastic and low cost medium, one great challenge with e-mail campaigns is that if you run too many and importantly too many bad ones, you run an even greater risk of more and more people just dumping your mail – true it happens anyway, but well researched and well targeted mail campaigns can still show a good return Continue reading “Tips to help you run a successful e-mail campaign” »
Since all the recent Google changes targeting spam, online comment and blogosphere is talking about quality, targeted content to attract customers as well as improving rankings on Google Continue reading “Online Content & Marketing – What can a Small Business do to Compete?” »
Well today’s whinge dear reader is about the ubiquitous electric hand dryer – now you might think I’ve got to much time on my hands (sorry, no pun intended), but my point here cuts to the very heart of advertising (well ok, “the very heart” is a bit of an exaggeration) Continue reading “Struggle for hand dryer clarity – Is it just me?” »
With many banks taking a beating in the press over the last months, indeed years, Barclays Bank has continued to take an uncomfortable centre stage recently and it continues today, with criticism of Mr Jenkins appointment as the new CEO because he’s an insider Continue reading “Is now a good time to buy Barclays shares?” »
I wonder how many of you have lost your mobile contact list? Well I flippin’ have and that’s for sure. Ok, so I might find IT generally a bit daunting and welcome the daily range of new content, ideas and applications with a resounding sigh, but I do… wait for it… have an iPhone and I do… have an iMac! Continue reading “So you lost all your mobile contacts!” »
So I’m lucky enough to have taken seven weeks off work! Yes seven – eat your heart out J. I won’t bore you with where my hubby and I travelled to, but what I would like to do is share with you some thoughts on the difficulties of getting back to work Continue reading “Getting back to work after extended time off” »
Like most all of the UK, I’m almost lost for words to describe the wonderful results and atmosphere of the London Olympics, but as an accountant and FD, I have to ask if we can translate the British athlete’s success into an economic boost for the UK. That for me now is the big question? Continue reading “Economic Success of the London 2012 Olympics” »
If you’re considering a career change and working internationally appeals to you then congratulations, I think you’ve chosen a path that will offer some amazing opportunities both for your professional and personal life. Continue reading “Fed up with the British weather? How about a career in International Business?” »
One of the major considerations in opening a retail unit, shop or restaurant used to be (and I assume still is) location. Certainly when I went to college they would drum it into us – location, location, location, thus ensuring there’s the right amount of foot fall and getting that all important passing trade, which is why shopping centres and retail parks always have an Continue reading “Location, Location, Location – Can you buck the business premise?” »
We have recently been looking for an AdWords professional to implement and manage AdWords campaigns for a new website in a competitive market place. As with any supplier or consultant it’s important that we employ a company or individual that is highly experienced and qualified and therefore decided that our first requirement Continue reading “Checking that a Company or Professional Consultant is really Google Adwords Qualified or a Certified Partner” »
Yesterday it was the fax and today it’s the app. What next? Technology moves quickly and although faxes have hopefully run out of toner for the last time, it seems likely that the app is here to stay. For small business owners staying on top of the rapidly changing world of IT is essential. Cloud computing and the rapidly expanding world Continue reading “Apps for the SME Sector” »
My husband used to be a chef and still likes to do a bit of baking and I recently brought in a lovely Battenberg for our small team which brought this situation to mind. Over the last few years I’ve brought some of my wares into the various offices I’ve managed and they go down a storm. It’s also great given the fact my waistline won’t stand me chomping Continue reading “Office Politics… Bringing Cakes into the Office” »
If you’ll allow me, I’d just love to start a conversation about work, stress and well being. So few people I speak with can say they love what they do (which is perhaps not surprising), but the subject raises lots of questions and points of view Continue reading “Work Life Balance, Job Satisfaction and Happiness – General Thoughts” »
A great search marketing conference for both SEO beginners and seasoned professionals alike, held at Chelsea Football Club – another bonus if you’re a supporter! Plus, get 15% with our discount code!
This year is a coup for SMX with Google’s Amit Singhal giving the Continue reading “Last chance for SMX London – Search Marketing Expo 15th & 16th May 2012” »
As a generalisation most small business owners take quite a paternalistic approach to their staff.
Working in a small team engenders a family like environment and we try to ensure (within budgetary constraints) that staff remain happy Continue reading “Lack of appreciation for office plants” »
We think Compare the Market’s award winning ‘Compare the Meerkat’ advertising and marketing campaigns are just fantastic and we’d like to thank them for keeping us entertained particularly as we have a Sergei lookie-likey here in the office. It’s provided us with quite a bit of entertainment and mickey taking! Continue reading “What a great marketing campaign!” »
Importantly this is our view of the budget and a summary of the main areas affecting small businesses. We welcome your comments, opinions and discussion. Please ensure that you confer with your tax advisor and accountant and we recommend that you speak with your accountant to ensure that you plan effectively Continue reading “Summary of the main changes of the March 2012 Budget for small businesses” »
