The Key to Blogging

So many people find writing a blog difficult and I can’t blame them! What do you write about, how do you write it, why does nobody read the darn thing or want to link to it – well I was sitting at home chatting to my other half the other day and he commented about a regular e-mail he receives.

The e-mail is from a lady called Chantal Cornelius (she’ll be surprised to see her name here) and it’s called “Scribbles”. He met her at a Chamber of Commerce meeting one time some years ago, in Berkshire UK. Hubby enjoys writing and has his own style, choosing to ignore half of what he was taught in his English “A” level classes. He was impressed with Chantal, he liked her, liked the brand and her style of writing. Indeed in Chantal’s latest mail she explains she’s written a book and offers help to others who want to do the same. But the point of his observation is that he still receives her e-mails, still reads them and has given her business in the past.

That tale touched a nerve though and there’s a common thread here, because I follow an interior design blog called The House of Turquoise The blog includes consistently good images and stunning photographs. Erin, (the lady who writes it) travels and takes photographs of the things she finds in her favourite colour “turquoise” that she loves. Erin says she started the blog (and I quote) “to collect inspirational photos of fabulous rooms in her favourite colour”

Erin travelled to a town called “Watercolor” in Florida to take photographs of some of the wonderful pastel clapperboard houses there. Incidentally there’s a township in Watercolor called “SummerSweet Place” – just conjur up the image and that is what it looks like.

There’s another blog I follow and that’s called Mr Money Moustache, whose followers are called Moustachians –  don’t you love it. Simply put Mr Money Moustache decided some years ago that life was more important than possessions and set out to retire early and spend more time with his family. His blog is all about how he went about it and how to manage to do this yourself. There’s an abject wealth of great ideas that one only needs the guts to grab by the fist and make work.

So what do these three blogs have in common? PASSION dear readers, passion! All of these bloggers clearly love the subject and it comes through in what they write, photograph and blog about.

I am convinced that I do have the key… If you want your blog to be successful, find something you have a passion about and let the words flow! Perhaps later you’ll even earn a few pennies out of it, but first you need to have a passion!

avatar Name: Alexandra Eager
About: Alex has worked as a Financial Controller and Finance Director for many years for a variety of companies across a range of industries but more recently she has moved away from accounting working for an internet marketing agency as Finance and Operations director, primarily overseeing the finance functions and search engine optimisation (SEO) for clients. Follow Alex on G+ and on Twitter @Alex_BusDirUK
Alex runs her own company with two fellow owners developing a suite of e-commerce web sites and promoting them directly. “I found that SEO and finance were quite compatible both needing an eye for detail, research and analysis as well keeping up with new developments and changes.”

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Posts by Alexandra Eager (114)

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