said the unemployed marketing manager! Ok, so social media must be the biggest buzz word for most companies now and lets face it, the way a company communicates with its prospects and potential customers has changed exponentially over the last few years. For many it’s difficult to grasp all the Facebook, Twitter ,“likes” and stuff (especially if you’re over 50), however are we able to drop the traditional marketing – indeed more to the point, should we? Well before you think I’ve finally lost it, I for one sit securely in the NO camp!
The point I wanted to make is that most businesses have a website, most businesses embrace the concept of search engine promotion, adwords, Facebook likes, G+ and more (well you know where I’m going), but any one who’s started out on social media promotion, will know just how very time-consuming it is to engage in it properly and reap the rewards, benchmark and measure. If the idea is to build brand though (and Google have said they like brands) is not the best place to develop brand awareness, on all those good old (more) traditional off line opportunities?
It’s interesting that those off line opportunities – and we’re talking television, newspapers, magazines, bus stop posters and more, the whole gambit – generally see themselves in decline and thus pretty competitively priced.
After all, what better medium to build brand than television and to support the point, we need only look at the spectacular success of Compare the Market, whose brand went into hyper-drive following a great series of television advertisements and has gone from strength to strength with its character soft toys.
So dropping traditional marketing would be a big no no, the road to success is embracing an on AND off line campaign, but I can’t help feeling that (funds permitting) it’s time to think about transferring some of your budget to television and other offline advertising again before the prices start to go up.