To Blog or Not to Blog?

To Blog or Not to BlogSo could I be saying that unless you have a burning desire to write, you’re wasting your time with a blog? – err… no… but then again, perhaps?

The point of this vacillation is that with the untold millions of blogs out there, there are precious few that are followed and of real value. I include amongst those valued few, and all written by Mums who have found a voice. Initially most of these Mum bloggers, I have read, were relieved to be able to find a voice and share their thoughts about the trials and tribulations of being a Mum.

There are of course those blogs within a specific industry that started out by providing useful advice, and had a genuine interest in their field, growing  exponentially. SEOmoz blog at springs to mind.

Flogs (Fake Blogs)

More and more these days, blogs (or ‘Flogs’ as I like to call them) are being created by those within the SEO and Digital Marketing fields and are keyword researched and written for a specific marketing purpose with by copywriters as opposed to those with a genuine interest.

I hope you don’t say the words “pot” and “kettle” spring to mind, but when I decided to start this business advice blog my aim was to have some fun with something that actually sparked an interest, rather than researching keywords first in the hope of attracting traffic – I’ll just get bored and lose the will to live otherwise.

You’ll probably all be shouting at me now Noooooo!!! Researching keywords will get you the followers, but for the moment I’m sticking to my guns.

The Secret to Successful Blogging

The types of blogs though – the ones “penned”, by people with a real passion for their chosen subject and a love of expressing themselves have come of age. Indeed one blogger Rosie Shelley writes the Rosie Scribble blog and is a parent-blogger consultant for Google+.

Her blog is so active that companies like Mattel send her and her family toys to review. Indeed so well is Rosie known within and outside this community that she was invited to travel to Africa by Unicef and Pampers to see the campaign that Pampers had launched, paying for one vaccine (against newborn tetanus or MNT) per pack of nappies.

I could wax lyrical about the benefits to Pampers and the forethought that took their (Pampers) social media campaign so very far and of course got buy in from Rosie Shelley and UNICEF. Let us not ignore either, the affiliate income that Rosie must earn from her blog – but enough of that!

The BIG point of all this is that these blogs are successful because there is a passion behind them, there is a desire to write genuine information about genuine situations, taking a sincere interest and writing about it because it gave the author pleasure to do so – the spin off to that writing (apart, I’m sure from it being cathartic) was the interest it created and the value of the blog.

The message? Write about something you love or that you find of genuine interest and traffic will come!

avatar Name: Alexandra Eager
About: Alex has worked as a Financial Controller and Finance Director for many years for a variety of companies across a range of industries but more recently she has moved away from accounting working for an internet marketing agency as Finance and Operations director, primarily overseeing the finance functions and search engine optimisation (SEO) for clients. Follow Alex on G+ and on Twitter @Alex_BusDirUK
Alex runs her own company with two fellow owners developing a suite of e-commerce web sites and promoting them directly. “I found that SEO and finance were quite compatible both needing an eye for detail, research and analysis as well keeping up with new developments and changes.”

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